The journey

How it all began

The birth of yaaas was the product of keen observation hand in hand with a collective vision. My co-founder Stan and I hold a strong interest in blockchain technology and health progression techniques, and we noticed a common hurdle the Generation Z was facing - maintaining effective, long-term weight loss. This observation prompted us to recognize the need for a system that offered both support and engagement in more palpable doses.

A community spirit, a team game

Have you ever noticed how in team sports, every player's performance adds to the collective score? That's similar to the social support system we dreamt of for weight loss - every member's interaction, encouragement, and success can build a shared motivation, which then feeds into individual victories. Think of 'Social Support' as the game plan, where team members' encouragement, advice, success, and even tackle difficulties act as on-field strategies contributing to the overall performance.

For instance, person A might share a successful weight loss technique they’ve found helpful (a home run), which then aids everyone else’s individual journeys. Meanwhile, person B might share a challenge they're facing (a fumble), to which person C and D offer advice or experiences to help overcome this obstacle (defensive tackles).

By contrast, embarking on a weight loss journey single-handedly ('playing solo') lacks this teamplay — all depends solely on individual discipline, motivation, and strategy.